Bhat's Blog

Stella Artois ad in Flipboard

Mon, 18 Mar 2013 01:14:11 -0400

Stella Artois ad in Flipboard

Gandhi statue

Fri, 18 Jan 2013 07:57:56 -0500

Gandhi statue

Windows 8 screenshots. Visually appealing. To take screen shots...

Sun, 04 Nov 2012 20:38:53 -0500

Windows 8 screenshots.

Visually appealing. To take screen shots on Windows 8:

1. Set up the screen as whatever you want to take a screenshot of.

2. Hold down the Windows Key and Print Screen.

3. You’ll find a new screenshot in the Pictures folder in your Library.

jaymug: Money Stacks Backpack

Sun, 04 Nov 2012 19:56:58 -0500

jaymug:

Money Stacks Backpack

Axe Anarchy Calculator. A mobile app could work even for FMCG...

Sun, 04 Nov 2012 19:55:16 -0500

Axe Anarchy Calculator.

A mobile app could work even for FMCG brands, if it serves a purpose.

Proof that design can be a differentiator even for parity...

Sat, 22 Sep 2012 12:01:34 -0400

Proof that design can be a differentiator even for parity products

New World - Big Day TV spot Proof that even without a...

Wed, 30 May 2012 23:03:14 -0400

New World - Big Day TV spot

Proof that even without a differentiated product benefit or a unique creative idea you can still produce fairly engaging ads. But this approach puts a lot of pressure on the advertising execution. I thought this ad delivered because of the slick editing and the catchy music.

It’s smarter to travel in groups - cute ad (by...

Tue, 22 May 2012 12:26:49 -0400

It’s smarter to travel in groups - cute ad (by DuvalGuillaume)

Hachi lets you search for people across ALL social networks.

Fri, 04 May 2012 17:11:33 -0400

Hachi lets you search for people across ALL social networks.

Ford Seleccion: Used cars that smell new Cute idea. Great...

Mon, 30 Apr 2012 18:11:12 -0400

Ford Seleccion: Used cars that smell new

Cute idea. Great pointer on how to put together a case study video.

Lamborghini teaser ad - awesome CG.

Mon, 30 Apr 2012 07:02:20 -0400

Lamborghini teaser ad - awesome CG.

Samuel L. Jackson’s Real Siri Ad

Sun, 29 Apr 2012 07:25:08 -0400

Samuel L. Jackson’s Real Siri Ad

The new iPad and the ingredients for Apple loyalty

Sun, 29 Apr 2012 01:16:17 -0400

Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may help in attracting new users to the Apple fold but those going wide-eyed are still the Apple fans. It’s early days yet and a lot of re-sellers are likely to carry out promotions in the coming weeks. My hunch is that Apple would see this as ‘along expected lines’ as they seem to have read the Indian market correctly. I don’t think there are enough ‘numbers’ in India for the Apple model – of premium products, sold in a ‘controlled’ environment (distribution, pricing, hardware, software etc.). Hence the focus on China for where the ROI is better (though the new iPad is yet to be launched there). As WSJ pointed out the ‘other’ model of being the ‘anti-iPhone’ – offering a plethora of smartphone options at various price points, is also a successful model too.

My upgrade to the new iPad reinforced a few issues familiar to the long-time Apple user. Firstly, the sense of community. You can take an Apple product bought anywhere, in any store to any Apple store and you will be able to upgrade, repair and get advice. Several of the re-sellers will gladly offer you their wi-fi services to upgrade your software and backup your Apple product. I took my old iPad to an iStore and got my new device registered and restored content from my backup. All this is quite unlikely in other computer or mobile ecosystems, unless its in a company owned or operated outlet.

The backup process and the joy of seeing ALL of your old iPad’s content in the new device is magical. Yes, with Android your Google stuff – contacts, mail, books maybe stored in the cloud and be useful in an ‘upgrade from backup’ situation. But I doubt if they can match the iOS backup process – be it from iTunes or iCloud. All my previous content including mail accounts, contacts, photos, music, apps, books were all transferred to the new device within hours. What more, when I opened a game, it took me to the last level played in that game on my old device. This seamless-ness is worth paying a premium for- at least according to my mindset. The process and the ecosystem delivers a peace of mind – knowing full well that all content precious to you is safe. The joy which arises of out of this whole process strenghtens the emotional connect with the Apple brand. It can’t be explained – only experienced. The non-Apple fans won’t ‘get’ it.

HCL: The Employees First Effect A tribute to...

Sat, 28 Apr 2012 22:10:17 -0400

HCL: The Employees First Effect

A tribute to ‘employees’ everywhere from HCL Tech. A million views on YouTube. Wow.

At the HCL Tech website, they give you an option to make the video ‘your own’. Nice. Agency: Wieden + Kennedy, Delhi.

McDonalds launch ad, 1969. Via.

Fri, 27 Apr 2012 21:05:47 -0400

McDonalds launch ad, 1969.

Via.

The 'closed' ecosystem of iOS

Fri, 27 Apr 2012 03:35:29 -0400

Mail, photos, music, videos, apps (including content of Penultimate etc.) restored to #newiPad. Thanks to iCloud. A new device but exactly the same content as the old one. What’s not to like about a ‘closed’ ecosystem?

TAC: ‘Reconstruction’ TV commercial ‘You...

Thu, 26 Apr 2012 12:56:37 -0400

TAC: ‘Reconstruction’ TV commercial

‘You decide on your speed. The physics decides whether you live or die’.

Angel Slice Cake: dispensed through a bus shelter This dispenser...

Thu, 26 Apr 2012 12:52:37 -0400

Angel Slice Cake: dispensed through a bus shelter

This dispenser has a touchpad button which allows the consumer to press and release a single snap pack cake out of the dispenser. The site contains 500 cakes and is replenished daily, there is also a timer which limits the dispenser to release a maximum of 1 cake per minute.

Seen and noted earlier: bus shelters that release an aroma of a product.

Invesco: accidental investing Lovely art for a financial...

Thu, 26 Apr 2012 12:46:51 -0400

Invesco: accidental investing

Lovely art for a financial campaign.

Samsung: misdirected ‘wake up’ call to Apple fans

Thu, 26 Apr 2012 12:23:00 -0400

And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with Apple and iPhone in particular. In Australia they have launched a guerrilla marketing program against iPhone by staging a ‘protest’ outside an Apple Store in Sydney. This is timed with the imminent launch of the ‘next Galaxy‘ and hence the dig at Apple fans to ‘wake up and smell the coffee’ as the saying goes.

I fail to understand this strategy of attempting to embarrass or mock the Apple fans into submission. Both Apple and Samsung have been successful following entirely different strategies in the mobile space. While Apple has just one model in the smartphone space targeting the high end, Samsung attempts to cover all bases with a plethora of smartphone options. Just the Galaxy variant probably has a handful of sub-brands (if you can call it that). As an aside, the nomenclature structure leads to some unintended fun.

So why would Samsung do something that would make them come across as a desperate wannabe brand? The Samsung Galaxy brand (be it S2 or Note) has an avid fan following. So does the iPhone. It is virtually impossible to convince one group about the superiority of the other. In that context, I doubt if poking fun at the Apple fans and talking down to them will not convert them into the Android fold. At least not the die hard ones who have willingly chosen the so-called ‘closed’ platform. There could be a some newbies to the iOS fold who could perhaps get swayed. But the pros of this approach don’t outweigh the cons. Even Android fans agree.

Original post: here.